People often wonder how to make their “positioning statement”. A short statement that defines them in a way that resonates with their ideal client. To start, I would ask yourself four questions:

Who do I want to serve?
What problems do they have?
Of those problems, which ones can I solve?
What solution can I provide to get the outcome they want?

I would start with a problem that resonates with your target audience. Then paint a picture of the outcome they want and finally the solution you provide. Jonathon Stark does this well by asking a series of questions that reasonate with his target audience: https://jonathanstark.com/

Josh