Category: Business

  • It Might Not Work

    “real innovation comes from the science of ‘this might not work.’”. Try something that might not work and learn from it whether you succeed or fail. The test kitchen mindsets

  • Positioning Statement

    People often wonder how to make their “positioning statement”. A short statement that defines them in a way that resonates with their ideal client. To start, I would ask yourself four questions: Who do I want to serve? What problems do they have? Of those problems, which ones can I solve? What solution can I…

  • Charge for Hours or Value? Value Pricing

    Charge for Hours or Value? Value Pricing

    A few months ago, I had a client who was interested in having me expand what I was doing for them to include videos. While I was waiting for them to get back to me, I did a job for another client based on a fixed-price. I loved it and made almost twice as much…